Freelance Copywriter
Writing that makes you want to keep reading.
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Since you're still here, I might as well introduce myself. Hi, I'm Siobhan. I'm a freelance copywriter with a decade of experience creating content that people actually want to read.
Whether it's a breaking news post, travel feature, commercial brand copy or brand storytelling, I write for humans. Not search engines.
I've written for some of the biggest brands in the world but across every project, my goal is the same.
Write something that's worth reading.
Industry Experience
My Specialties
iGaming and Sports Betting
Over the last ten years, I've written for some of the biggest betting and iGaming brands in the business.
I'd love to tell you exactly who they are, but respecting client confidentiality is part of the job.
Whether you need slot reviews, link-building content, or blog posts, you can trust me to surpass every expectation.
Lifestyle and Travel
From the pyramids of Giza to the temples of Kyoto, I've written about destinations across the world for leading travel companies and airlines.
I can write everything from travel guides to breaking news and SEO-driven content, all in your brand voice.
By combining storytelling with strategy, I create
content that moves the needle.
Cryptocurrency and Fintech
My experience spans blockchain technology, smart contracts, digital wallets and open banking.
From technical explainers to market analysis and thought leadership, I translate complex financial topics into content that's accurate, accessible and trustworthy.
Working in highly regulated industries has taught me that credibility matters just as much as creativity.
Retail and eCommerce
I've created copy for some of the world's largest eCommerce platforms and marketplaces.
My experience includes product descriptions, category pages, buying guides, brand storytelling, and editorial features designed to increase visibility, build trust, and drive sales.
I balance persuasive, transparent copy with SEO best practices to deliver results for both users and search engines.
The Latest Additions to my Portfolio
Featured Work
Browse my latest copywriting projects across iGaming, sports betting, fintech, travel and retail.
French Winemakers are Setting Their Vineyards Ablaze to Save the Harvest
When temperatures plunge across some of the most famous wine regions in France, winemakers set hundreds of fires to fight the frost.
Sports Betting Is Bringing More Attention to NBA Stat Corrections
The rapid expansion of legal sports betting has fundamentally changed how fans watch basketball.
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The Big Bass Franchise and the Studio that Landed the Catch of a Lifetime
Big Bass Bonanza transformed Reel Kingdom from being a small, unknown Welsh studio into one of the biggest names in the iGaming sector.
Corporate Branding Revamp
Led the rebranding project for a mid-sized tech company including logo design, color palette, and marketing materials.
Mobile App UI/UX for Fitness Tracker
Designed user-friendly and visually appealing UI/UX for a fitness tracking mobile application aimed at beginners.
I'm Siobhan.
I'm powered almost entirely by double espressos and heavy metal.
I'm also a published children's author. It's a nice, a creative outlet that constantly reminds me that great writing, whether it's for a global brand or a bedtime story, always starts with understanding your audience.
I don't think great copy comes from using bigger words or technical jargon to sound more impressive.
It comes from making people want to read the next sentence.
And as someone who genuinely loves writing, both professionally and creatively, I think that's pretty cool.
Email: SiobhanKateSnaith@gmail.com